Open to senior product design roles across Europe.
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Most recently I spent three and a half years at the Science Based Targets initiative, where I was the sole designer on the flow companies use to submit their climate targets for review. Before that, Universal Investment and Deveote. Most of my projects start the same way: the brief describes a symptom, and research finds the actual problem.
Science Based Targets initiative
Enterprise web, sole designer on the flow
Two in three people who started the submission gave up. The brief assumed the data was too hard. Interviews said people were losing their place in a task that takes several sittings. A policy audit cut the flow from 14 steps to 6, and I added saving and visible progress.
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Lost and found for Europe
iOS and Android, founder and lead designer
Reporting a lost item is easy. Proving it is yours to a stranger, then meeting them, is not. Six weeks of discovery and 16 interviews came before the first screen, and the 47 screens that followed are built around trust between strangers.
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Science Based Targets initiative
System owner, tokens to governance
An audit of the product found fourteen button styles across three squads. I built and ran a system of more than 60 components, and found the blocker was never component quality. Office hours and migration guides moved adoption further than any library change.
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My own product
Android and iOS, designed and built
An amateur football club runs on ten tools and one volunteer coach. Anstoss replaces them with one white-label app with views for coach, player, parent and admin. I designed it and took it to working builds myself.
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EduAppEdtech, Nigeria
Offline-first exam prep for students on entry-level phones and patchy networks.
15k+ active studentsReported by the live product
OutboundAI travel, iOS
A travel planner that drafts the whole itinerary from one prompt, so people react to a plan instead of a blank page.
About 40 seconds to a first itineraryTesting and early use
Fivo AIAI meeting assistant
The marketing site and first-run onboarding, rebuilt around what people could not understand in five seconds.
Sign-ups up 52%After launch
Pay4MeCross-border tuition payments
Site and onboarding for first-time senders trusting a platform with the largest transfer of their lives.
82% reached payment unaidedDesign-stage test, from 54%
I do my best work where people read dense data, follow regulated steps, or make decisions that are costly to undo.
I start with research, then structure, then the interface, and I stay through the build. I write specifications engineers can work from, and I take my own designs to working builds so decisions get tested against real behaviour before they get expensive.
Before design I studied geology. Outside work I coach an amateur football team, which is where Anstoss came from.
“He combines a strong understanding of user needs with technical awareness and takes genuine ownership from problem definition through delivery.”
“A professional who stands out with his ability to translate intricate user and business needs into intuitive and meaningful designs.”
“He combines an innate understanding of user needs with business goals, creating intuitive and visually compelling designs.”
Open to senior product design roles across Europe, remote or on site. I work in English, and in German at B2.
o.ajimati@yahoo.com